In the most liveable community in Australia, Traders In Purple’s Finrose at Lane Cove raises the liveability standard even further with a collection of large and luxurious apartments designed to feel like home.*

Following a successful launch only three weeks ago, more than 30 per cent of the first release of boutique apartments has sold, including one of two penthouses, indicating the high demand for luxury apartments in the lower north shore suburb.

Just a few paces from The Canopy, Lane Cove’s bustling town centre, Finrose delivers on the apartment wish list for location, size, accessibility and community connection.

The first of four projects on Sydney’s North Shore by national property and construction group Traders In Purple, Finrose is the culmination of more than two decades creating luxury waterfront communities, understanding what downsizers want when they move on from the family home.

Construction by Traders In Purple’s integrated construction team is expected to begin mid this year with a projected completion date of mid-2028, giving purchasers ample time to declutter and arrange the sale of their home.

The two and three bedroom apartments are roomy and predominantly north-facing with most enjoying cross-flow ventilation and generous balconies for outdoor living.

Floorplans have been carefully considered to accommodate a couple or a crowd, so that children, grandchildren and friends will always feel welcome.

The kitchen, with its expansive natural stone island, timber toned joinery and premium Miele appliances, plays a central role in setting the scene for family gatherings where good food and lively conversation flow.

Finishes have been selected for their durability as much as their good looks, offering classic and clean contemporary lines. With natural stone featured in bathrooms and timber flooring throughout, interiors will be looking stylish for decades to come.

Traders In Purple Development Director Emma Ellis, a lifelong Sydney north local, says it’s the small but thoughtful details that make Finrose so appealing for buyers seeking a walking lifestyle in an apartment that has all the best attributes of a house without the high maintenance.

“Our buyers to date range from family groups to working couples and downsizers, each with their own particular set of requirements, foremost that it feels like home. For many downsizers this will be their first new home since their children left, where they anticipate spending many years,” says Ms Ellis.

“Families opting out of weekends spent tending the house and yard expect the space and comfort to be together as well as private time apart.

“The big open living spaces at Finrose are all oriented to be light and bright throughout the day with generous balconies offering nice leafy outlooks. There’s plenty of space for hosting family events like Christmas Day or for the children to have their friends around.

“Having just 48 apartments in a mid-rise boutique building enables a greater sense of belonging where there is opportunity to know your neighbours and extend your friendship group.”

Designed by Rido Pin of award-winning architects Plus Studio, the homecoming journey has been carefully considered as a sequence of moments and movements that bring elements of joy.

“You enter the residential building on Finlayson through a shared garden where there is space to sit, spend some time and maybe chat with neighbours,” says Mr Pin. “It’s a nice way to begin your journey home before entering the lobby and taking the lift to your private space.

“There is another generous and secluded outdoor space on the western edge of the building with barbecue and landscaping where residents can meet up with friends and neighbours.”

Ms Ellis says Finrose offers an appealing alternative to a house and yard, enabling a low maintenance lifestyle while being connected to the village of Lane Cove.

“Apartment living can be very liberating, allowing more time to travel or simply enjoy the people and activities in your life that give you most satisfaction.”

*Lane Cove named Australia’s most liveable community, 2025 Australian Liveability Census, Place Score: ‘Great sense of community’: The most liveable neighbourhoods for 2025