Our forward-looking leadership team, headed up by George Geagea and Charles Daoud is fully committed to building and investing across the diverse property landscape in Australia.

We constantly seek to exceed all our stakeholder, investor and customer expectations and make Traders In Purple the workplace of choice within our industry.

Our leadership team has over 150 combined years of experience and draws on the skills and expertise perfected at some of the largest developers and property professionals in Australia.

Meet Our Leadership Team

George Geagea


About George

Co-director and owner of Traders in Purple, George has extensive experience in group management and operations with a proven track record of driving revenue growth.

With a national $3 billion portfolio under his management, Traders in Purple has achieved year-on-year success for many years, aligning the company vision and values with best industry practice and maximising profits. George is committed to delivering sustainable communities that deliver quality of life now and for generations to come.

George holds positions on several boards, these companies span multiple industries ranging from infrastructure, technology, finance and real-estate.

Charles Daoud


About Charles

Co-director and owner of Traders in Purple, Charles has over 20 years’ experience across the design and delivery of complex projects within multiple sectors of the construction industry.

A qualified engineer and builder, his skill for project management has been one of the foundations of Traders in Purple success.

Charles has a passion for improving the lives of people in the communities in which he works and is a strong advocate for increased social and affordable housing. Leading the Traders in Purple pro bono initiatives, he believes strongly in a social and economic success of every community and supports the local employment for each Traders in Purple project. He is also a thought-leader and innovator within the private sector of the industry.

Brett Robinson

Chief Executive Officer

About Brett

A renowned and respected property professional, Brett has over 30 years’ experience in delivering premium residential projects with Mirvac, Lendlease and other international property groups. Brett’s expertise lies in the management and delivery of large scale and complex masterplanned projects involving multiple levels of stakeholders including government, community groups and investors. Delivering projects throughout Sydney, Melbourne and Brisbane, Brett understands the nuances of working with all tiers of government to achieve the best outcomes for the community across owner occupier apartments and mixed-use community projects.

Brett leads the team at Traders in Purple and has responsibility for the management of the business and development of strategy, bringing together modern and efficient delivery methods as well as the critical thinking needed to create vibrant communities.

Gerald Vandermeyde

Chief Financial Officer

About Gerald

Garnering over 20 years of experience in the property development industry, Gerald expertly supports Traders as our Chief Financial Officer. Providing strategic commercial and financial advice across our portfolio – his extensive knowledge in analysis and reporting with a sharp financial and commercial focus, includes advice on project acquisitions and disposal deal structuring.

Before joining Traders In Purple, Gerald was the Financial Controller at Destination Brisbane Consortium, delivering the $3.6 billion Queen’s Wharf development in the Brisbane CBD. His previous work spanning 15 years at Mirvac in various financial roles includes – Mirvac Residential National Financial Controller and Regional Financial Controller with Mirvac hotels.

While Gerald commenced his career in audit and assurance services with KPMG, he also holds a Bachelor of Commerce, qualified as a Chartered Accountant and a Graduate Diploma of Applied Finance (Kaplan).

Jennifer Cooper

Development Director, Tasmania

About Jennifer

With over 25 years’ experience in the Australian property market, Jennifer has built a vast portfolio of projects across development. Working for some of Australia’s most prominent and respected businesses, including Mirvac, Lendlease and Stockland, Jennifer has earned a reputation for executing successful and extensive multi-stakeholder projects across government, local councils, planning bodies, joint ventures and partners.

As a highly collaborative and skilled professional, Jennifer’s expertise across mixed use projects, apartments and sensitive urban regeneration precincts, has given her a passion for reshaping our cities and communities. Bringing to Traders In Purple her unrivalled and extensive experience and local knowledge of Tasmania, Jennifer leads our Tasmanian team with highest standards.

Thomas Zdun

Development Director, New South Wales

About Thomas

Thomas has a diverse background with over 18 years’ experience in property development. He has worked across the acquisition and delivery of major development projects across residential and commercial projects and has worked within a range of community groups, ‘for profit’ and NFP groups including RSLs, Defence Housing Australia and aged care and church groups.

Thomas is an invaluable member of the Traders In Purple team, understanding that social and community housing projects demand complex and collaborative transactions. He brings his focus and skills in community housing and partnerships as well as building trusting, long-standing relationships across all sectors of the building industry with an integrated and understanding approach.

Brett Lentz

Development Director, Queensland

About Brett

Brett’s professional expertise and 17 years in the private sector of the property and construction industry has given him a portfolio of management and delivery of large-scale projects including multi-storey residential, master plan and communities, mixed use developments as well as industrial and commercial projects. With demonstrated strategic and leadership capabilities Brett has managed large internal teams and multiple stakeholder relationships to deliver exceptional results.

A positive and effective communicator and collaborator, Brett is adept at forming positive relationships and collaborations across the spectrum of business. A prudent and trusted leader, he’s delivered complex, multi-million-dollar projects working with JV partners, government, regulatory bodies, service providers and community stakeholders.

Nathalie Pasterfield

Marketing Director, National

About Nathalie

With an extensive range of project experience and achievements, Nathalie brings more than 15 years’ of skilled property marketing expertise to the Traders In Purple team.

Delivering industry-leading developments for Mirvac and Lendlease Nathalie’s portfolio includes apartments, masterplanned communities and commercial and retail projects. With an in-depth understanding of the complex requirements surrounding every phase of the property cycle, Nathalie has outstanding skills in strategy for both owner occupier and investor products.

Nathalie’s multi-faceted experience spans projects in Sydney, Brisbane and Tasmania. Managing high performing teams and establishing strong lasting relationships across the industry, Nathalie has built her reputation on trust, brand excellence and a commitment to a customer centric approach.

Brad Coombs

Construction Director, National

About Brad

Including his innate passion for creating great places, mixed with his extensive property experience, Brad is an infrastructure professional with broad skill sets spanning across development management, project management and construction management.

With his decades of hands-on experience, he proudly supports the Traders national team from the early phases of project feasibility and business case, through project delivery and transaction. Amongst his numerous accolades, Brad has held long-term senior positions within Australia’s leading diversified property groups, including Lendlease, Mirvac and CIMIC. Brad has successfully delivered projects of high complexity across residential, commercial, retail, infrastructure and hospitality.

As we continue our rapid growth, his unwavering passion for property and in-depth experience in construction management, infrastructure and design will be showcased throughout our national portfolio.

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