Traders In Purple continues to grow its $4 billion pipeline with the acquisition of a second waterfront project in Newport, Queensland.

Building on the outstanding success of its last Newport project, Lasail, the new waterfront site aims to tap into high demand amongst downsizers looking for luxury low-maintenance living.

As the Moreton Bay region’s most prolific developer, the 11,560sqm site, with spectacular views east over the waterfront and north to Deception Bay, will be Traders 15th delivered in the region.

This is the second site in Newport that Traders In Purple has acquired from Stockland, and comes with DA approval. Colliers Directors Brendan Hogan and Adam Rubie negotiated the sale.

Traders In Purple is seeking minor changes to the DA to deliver 132 residences that have been tailored to the Newport customer, a signal that the new project will be even more luxe than Lasail.

The design concept has been modelled on Lasail which broke new ground in Newport as the first multi-residential development in a neighbourhood dominated by two-storey homes.
While Lasail was initially met by community opposition, a respectful design approach turned opinion around, paving the way for a second Newport project.

Lasail was hugely successful from the day it launched in 2020 with the first stage sold out so quickly the second stage was fast tracked to satisfy demand, much of it from Newport locals faced with the unwelcome choice of having to leave the area to downsize. The project sold out 12 months ahead of schedule.

The Lighthouse Esplanade site is just down the road from Lasail and will offer townhouses at the street edge to integrate with the residential character of Newport, and six levels of apartments along the water to maximise views.

While the project will have its own unique character, the barefoot coastal lifestyle that Lasail offers will be replicated and resident amenity upscaled.

Traders In Purple Director George Geagea said the group was delighted to return to Newport to deliver its 15th project on the Moreton Bay Peninsula.

“Lasail was one of those fantastic projects where you only wish you could do it all over again,” said Mr Geagea. “We got our wish and we are extremely excited to return to the Newport waterfront and deliver another beautiful residential community on a spectacular waterfront site.

“We have assembled the same team of architects and landscape architects, with Rothelowman and Urbis bringing the design to life, and have the advantage of our own construction team, allowing us greater control and certainty over quality and delivery.

“It’s never straightforward building on the waterfront but we will deliver our second Newport project with the benefit of hindsight, knowing all the challenges and the solutions.
“Our experience at Lasail also gave us deep insights into what this market values which will be reflected in the mix of dwellings and provision of resident amenity.”

There is likely to be a higher allocation of generously proportioned two bedroom apartments with multipurpose rooms and large penthouse style apartments, alongside the popular three bedroom offerings.

Community amenity will include a pool and lounging deck, barbecue and resident lounge for social gatherings and events.

Traders In Purple expects to launch the project in mid-2025 pending approval of variations to the DA.

Read more in The Courier Mail

All images are Artist’s impressions – indicative only and subject to change.