Luxury waterfront specialists Traders In Purple have made a spectacular debut in Brisbane’s inner city, selling 60% of the first stage release of Rivara at West End in just three weeks.

The result, which includes River Homes priced from $5.95 million and penthouses from $4.5 million, underlines the increasing appeal of West End amongst luxury property buyers.

The rarity of the riverfront location has proven highly attractive for local buyers, with the majority already living in West End and surrounding suburbs.

Traders In Purple Chief Executive Officer Brett Robinson said the response to Rivara highlighted location and design as primary motivators, particularly amongst downsizers.

“Many of our buyers initially moved to West End to enjoy the inner-city lifestyle but have been drawn to Rivara because they can live in a quieter pocket of West End, enjoy luxury amenity and still be close to the action,” said Mr Robinson

“Rivara is one of the last true waterfront addresses in West End, making this a once in a lifetime opportunity to enjoy the best of Brisbane.”

When Traders In Purple acquired the site last year, the national property group went back to the drawing board on the existing development approval, working with leading architectural firm Rothelowman to deliver a project that reflects its expertise in luxury waterfront projects, honed through more than 20 years developing on the Moreton Bay Peninsula.

Rivara’s mix of residences has been carefully considered to align with a range of demographics and lifestyles, from downsizers seeking a relaxed and active lifestyle, to city-based professionals and families looking to live within the Brisbane State High catchment.

All dwelling types, including apartments, terrace homes and ultra luxury River Homes and penthouses with generous indoor and outdoor living spaces that make the most of the waterfront location have been well-received by buyers.

With long views up and down the Brisbane River and across to Mt Coot-tha, the collection of absolute riverfront homes, offers a uniquely Queensland resort lifestyle; private, leafy and peaceful yet within minutes of the Brisbane CBD.

Two 12-level apartment buildings sit atop a wellness-focused garden podium, sleeved by the terrace homes and welcoming entry lobbies with 12 ultra luxurious River Homes boasting a prime riverfront position.

Signature white dovetail screens on balconies and at the street edge lend a light, ethereal quality to the architecture, playing against the façade and a heavily landscaped green edge dotted with pocket parks.

The podium level Wellness Grove with a 20 metre pool, hot and cold magnesium plunge pools, sauna, yoga lawn, garden lounges, barbecue, and productive gardens, offers a mix of social entertainment spaces and more intimate private spaces.

Immersed in water or lounging poolside, the views are sublime at any time of day but at sunset, when the river and Mt Coot-tha are bathed in a golden glow, they are spectacular and memorable.

The generous outdoor resident amenity is complemented by a gym, luxurious private dining room and outdoor dining terrace, rounding out a six star resort-style offering. The shared spaces have been conceived as a green, shaded oasis with the pool and arc shaped lagoon as its centrepiece.

“Rivara’s communal spaces are all about connection; connection with self, connection with friends and family, and connection with nature,” said Rothelowman Brisbane Principal Jeff Brown.

“When you step out of your private domain and into the communal area, you’re greeted by a meticulously crafted arbour draped in greenery. Turning to face the river, the axial walk connects the beautiful, landscaped podium to the river, mountains and sunset beyond.”

The limited exclusive collection of just 12 two-storey River Homes presents an extraordinary opportunity to live on the river’s edge, a more luxurious alternative to an established house in Brisbane’s most dynamic suburb. The landscaped front courtyard overlooking the river, extends the indoor living space, and includes the ultimate indulgence, a private plunge pool.

Two and three-storey terrace homes, accessible from a deeply landscaped street front and leafy green laneway at the rear, blend beautiful interiors with expansive outdoor spaces.

Apartments and penthouses are designed to take advantage of extraordinary river views from all levels with an emphasis on wide frontage and dual aspect where possible.

Traders In Purple CEO Brett Robinson said Rivara embodied the national property group’s 20 years of experience crafting beautiful waterfront homes.

“We have a deep understanding of the Queensland lifestyle and what people desire in their homes,” said Mr Robinson. “That clarity is reflected in the design of Rivara where luxury is interpreted in a way that is sophisticated, premium and relaxed.

“Our philosophy of designing from the inside out produces layouts that make sense and living environments attuned to climate, aspect and lifestyle. Every detail serves a purpose to ensure each home feels intuitive, comfortable and beautifully resolved.

“The decision to include a diverse range of dwelling types is incredibly important in enabling more people to experience riverfront living and the cultural, location and lifestyle advantages of West End. The River Homes, Terrace Homes and large apartments and penthouses open this rare location up to a great variety of people at different life stages who wish to call the river home.”

Read more in The Australian