Victoria Street, West End, QLD
Traders In Purple has secured one of Brisbane’s best and most iconic riverfront sites.
Traders In Purple has acquired a 1.25ha riverfront site within the ever-growing West End residential hub. The acquisition adds to Traders’ burgeoning $4 billion portfolio of projects under construction or in planning across NSW, Queensland and Tasmania.
The site, fronting the riverfront bike path and proposed second West End Ferry Terminal, aligns with Traders’ luxury portfolio strategy to secure only the best locations that offer the scale and urban amenity favoured by owner occupier premium apartment purchasers.
Traders In Purple Director George Geagea said the size and location of the West End site presented a rare opportunity to create a remarkable lifestyle-focused destination just 4km from the Brisbane CBD.
“This is a spectacular site, one of the largest on the Brisbane riverfront to come to market in recent years,” said Mr Geagea.
“We have long wanted to make our mark in Brisbane’s inner-city but we were prepared to wait until the right site came along.”
The site, which currently has DA approval for four towers will be revised by Traders In Purple and the number of apartments significantly reduced.
Co-Director Charles Daoud says the new design and reduction in apartment numbers is to better suit the West End community.
“Our new design will match the resilient owner occupier downsizer market and executive buyers and families seeking high quality details and amenity in larger, well-located apartments and homes,” said Mr Daoud.
“It’s a demographic that Traders In Purple knows well, through years of successful development on the Moreton Bay Peninsula with many purchasers having come from Brisbane, Sydney and Melbourne.
“The next few months will be spent engaging with architects, landscape designers and urban planners to determine the best design outcome for this unrepeatable location.
“It’s important that we offer a diverse apartment mix and also meet the demands of those who will be drawn to this incredible location so close to the city, the river and the lively West End lifestyle.
“We will engage with the local community to ensure they are well aware of our plans and how we seek to complement and add value to the West End community.”
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Victoria Street, West End, QLD
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