Traders In Purple has acquired a 10,628sqm site at 281-297 Montague Road in Brisbane’s riverfront suburb of West End.

The Montague Road site has an existing approval for two towers up to 20 storeys. Traders In Purple is preparing a new application which will include provision for a more diverse mix of apartments, to broaden the appeal to a wider demographic of buyers drawn to Brisbane’s most dynamic neighbourhood.

The site offers city and river views, and overlooks sports fields and Davies Park, where Brisbane’s popular West End Markets are held each Saturday.

The site presents an opportunity for considered placemaking and improving public access from Montague Road to the parks and riverfront.

The project will look to increase open green space and landscaping, opening up view lines and creating more places for residents and the community to enjoy the beauty of the location.

A 600sqm section of the site will be handed over to Brisbane City Council to allow improvements to West End Football Club’s home ground.