Northsea proves to be a hit as buyers seek out regional coastal living in NSW

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70% sold during its first week on market

Meticulously designed north-facing apartments set to rejuvenate the Wollongong CBD, has captured the attention of buyers with over 70% sold during its first week on the market.

It has been an exceptional launch for the 12-storey project by Traders In Purple, which will showcase sweeping views across the coastline and Illawarra escarpment. The Archiecturally designed apartments have drawn unprecedented interest with over 1000 enquiries since marketing commenced on the project in mid-October.  

Northsea offers 38 residential apartments, which are being sold through Belle Property Illawarra – the residences are attracting a mix of both local and regional buyers, with some properties achieving more than $15,000 per metre.

“It’s been a phenomenal response and it just reflects that a quality project like Northsea has long been overdue in Wollongong,” said Darren Kay, Principal, Belle Property Illawarra.

“We were confident Northsea’s striking contemporary design, coastal location and the magnificent water views would resonate with buyers, particularly with the trend for coastal living following the Covid-19 pandemic.”

Among the sales at Northsea – a three bedroom penthouse apartment, spanning 134 sqm, with two bathrooms and a double car parking space sold for $2.4m while two-bedroom apartments ranging in size from 95 sqm to 146 sqm fetched prices between $640,000 and $1.2m.

“We put a lot of consideration into the planning so that the apartments could take advantage of the region’s beautiful natural surroundings from the sparkling Pacific Ocean to the dramatic escarpment of Mt Keira,” said Thomas Zdun, Development Director, Traders In Purple.  

“Every property has been designed to have a north-facing balcony and to embrace the urban and coastal living offered by this unrivalled location. At Traders In Purple, we pride ourselves on creating communities that complement and enhance their surroundings and Northsea certainly achieves this goal.”

The prime site at 15-19 Crown Street is located 250m to Wollongong Beach, 50 metres from WIN Stadium and within easy access of the ‘Blue Mile’ foreshore walk while within easy reach of restaurant, bars and cafes.

 “We are proud to partner with NSW Government to develop this prime pocket of Wollongong. The new building will offer magnificent outlooks in all directions.This is a wonderful opportunity to enable this site to be transformed for a new chapter, and deliver a new and special mixed-tenure community,” said Thomas Zdun, Development Director, Traders In Purple.  

Northsea will open to a beautiful lobby with a 5m ceiling height and includes a ground floor commercial space.

Residents will be able to entertain or relax with communal areas located on levels one and three plus an expansive roof-top communal garden. The latter will include seating, BBQ areas, lush gardens and a yoga lawn.

“The lifestyle and amenities on offer at Northsea definitely proved to be a selling point, buyers really liked that there was additional outdoor space beyond their balconies,” said Darren Kay, Principal, Belle Property Illawarra.

“It is just a quick lift ride to street level and a short stroll to Wollongong Beach, or a 10-minute walk to the popular Continental Pool. There are restaurants, cafés, bars and galleries nearby as well as WIN Stadium. So it ticked all the boxes for those wanting to immerse themselves in everything Wollongong has to offer.”

Jackson Teece Architects, who also worked with local Wollongong firm ADM Architects, have drawn upon the beauty of the natural landscape offered by the unique location. The building’s distinctive contemporary façade has been inspired by the Illawarra’s diverse landscape.  

Designed as private coastal havens, the stylish apartments will feature bespoke and contemporary finishes. Each will feature a stone-topped kitchen fitted with quality European stainless steel appliances. The open plan living areas will seamlessly transition to expansive balcony and stunning vistas.

All apartments at Northsea also come with secure parking and storage facilities.


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